Understanding Repurchase Intention of Online Marketplace Customers in Jakarta with Trust as Intervening
نویسندگان
چکیده
The COVID-19 pandemic has a significant impact on the increased consumption and using digital services of Indonesian people. One used is an e-commerce site. This phenomenon causes intense competition between in Indonesia. purpose this study was to determine effect perceived usefulness ease use repurchase intention through trust. Data collection method by distributing online questionnaires Google Forms. sample amounted 252 respondents who live DKI Jakarta, aged 18 – 38 years have made purchases at marketplace least five times past year. analysis techniques SPSS version 26 SEM (Structural Equation Model) Lisrel 8.8 process data analyze research data. results showed that trust, trust intention,
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ژورنال
عنوان ژورنال: Pedagogi: Jurnal Penelitian Pendidikan
سال: 2022
ISSN: ['2407-4837', '2614-1353', '2614-1728']
DOI: https://doi.org/10.21009/jdmb.06.2.1